Well-Marketed Blogging Definitions That Promote Confusion In the Blogosphere

As the title suggests, the prevailing definitions of blogging don't sit well with me. I believe they tell an incomplete story and fail to communicate the real big picture about the evolving architecture of the internet.

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What's with the name?

You'll have to excuse the military-adopted lingo. Besides being exceeding apt (when you think about it), I was having fun when I came up with the name and I plan on continuing to have fun with this little enterprise as long as I'm at it. I won't take this too seriously if you won't.

Naming is one of my favorite parts about starting something new and I've been wanting to separate my blogging conversation from my human-potential related one at MerelyHuman for a while now.

"BlogOps" came to me while I was vaccume cleaning my house. I chose to go with a "military theme" mainly because the it provides a rich context and vocabulary for expressing the vast, uncharted territory that is blogging into clear-cut concepts and terms we're all familiar with.

But what I like most about the name is it's high brandability. Think about it.

The launch of BlogOps

I have spent the past two years researching blogging. And the longer I immerse myself the more convinced I become that blogs are merely a symptom of something bigger.

I havn’t completely figured it out yet, and I won’t stop trying, however I have learned that the question of what a blog is isn’t so important as the question of what a blog can be.

None of the conventional definitions of a blog are altogether wrong, but they are limited. And for anyone who has worked inside the industry, blogging represents so much more than just another distribution channel in a marketers toolbox.

At this point, blogs are a still a blank canvas. Their uses are by no means set in stone, nor have all their possible applications been explored. It's time for people who already "get it" to stop concurring about what blogs are and start discovering what blogs can be.

Tha's why I started this site.

Anyone need a Yahoo 360 Invite?

Of course you don't need one. But you sure want one!

Yahoo 360 remains pretty unexciting at this point, but they promise a lot of cool features in the coming months. You'll probably want to get on the ground floor regardless, since Yahoo! is almost guaranteed to hit the perfect combination of features and usability.

I only have about 100 invites to give out and I want them to go to people who appreciate their value. Please don't ask for one if you're nurturing a short-lived curiosity.

If you like the idea of getting in on the action early, Email me now. I would love to exchange free Yahoo! 360 Invites for links (google pagerank 4+) to Merely Human too.

Update on April 21, 2005 by Ty West

Only 13 people have emailed me requesting Yahoo!360 Invites so far, meaning I have a whole lot of 'em left if anyone still wants one. Hopefully Yahoo! will replenish my Invites once they're all used-up, however since you can't be too sure you should think about grabbing yours now!